Importance of Integrated Marketing Communications

By definition, integrated marketing communications is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. much(prenominal) plan evaluates the strategic roles of a configuration of communications disciplines and combines these disciplines to provide clarity, consistency, and maximal pertain through the seamless integration of individual discrete sums.Considering that (a) the mass market crowd out be fragmented into a flock of mini-markets (with each mini-market requiring its own approach), (b) there is dogging proliferation of new types of media, and (c) there is growing sophistication of consumers, it is clear that there is definitely a need for marketers to utilize a childlike range of communication tools to efficiently show messages to specific audiences. Marketers should therefore combine own(prenominal) and non-personal communication channels to achieve maximum impact (i.e., employing multiple-vehicle, multiple-sta ge campaigns). Hence, it is clearly imperative for companies to pop off toward integrated marketing communications, and the absence of which results in uncoordinated communications and image diffusion.A comprehensive integrated marketing communications plan can produce stronger message consistency. It can also help to throw brand equity as sanitary as create greater gross sales impact. Furthermore, it can unify the connections brand images and messages as they come through multiple company activities. In simpler terms, IMC improves the companys ability to reach the right on customers with the right messages at the right m in the right place.